The iconic style of Tiffany. When I tried to express the notion of legendary style in these photographs, I realized it was so important for it to feel effortless. It had to feel like a moment. It could not be contrived. Because really, that’s what style is all about. Style is a very pure expression of a real person. That purity, that authenticity, that’s what is beautiful and elegant. That’s what is true. When you can really see and feel who these women are, you realize that simplicity is the ultimate sophistication.